Last updated: August 22, 2026

This Privacy Policy describes how Twin Hooks Baits LLC ("Twin Hooks Baits," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from twinhooksbaits.com (the "Site"), or otherwise communicate or interact with us regarding the Site (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as a user of the Services, whether you are a customer, website visitor, account holder, or another individual whose information we collect.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, Services, technology, service providers, or for operational, legal, or regulatory reasons.

When we make changes, we will post the revised Privacy Policy on the Site and update the "Last updated" date above. We may also take additional steps to notify you when required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we may collect personal information about you from a variety of sources as described below.

The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use information we collect about you to communicate with you, provide and improve the Services, fulfill purchases, maintain customer accounts, conduct marketing and advertising, comply with applicable legal obligations, enforce our applicable terms and policies, prevent fraud or misuse, and protect the Services and the rights of Twin Hooks Baits, our customers, and others.

What Personal Information We Collect

The types of personal information we obtain depend on how you interact with our Site and Services.

When we use the term "personal information," we mean information that identifies, relates to, describes, or can reasonably be associated with you.

Information We Collect Directly From You

Information that you directly submit to us through the Services may include:

• Contact details, including your name, email address, telephone number, billing address, and shipping address.

• Order information, including your name, billing address, shipping address, email address, telephone number, products purchased, quantities, product selections, order history, and payment confirmation information.

• Account information, including information used to create, maintain, or authenticate a customer account. Depending on the functionality provided by our website platform, this may include login credentials or other authentication information.

• Shopping information, including products you view, products you add to your cart, purchases you make, and information associated with your customer account.

• Customer review information, including reviews, ratings, comments, photographs, or other content you voluntarily submit.

• Customer support information, including information you choose to provide when communicating with us regarding an order, product, account, or other customer-service matter.

• Form information, including information you submit through contact forms or other forms available through the Site.

• Marketing information, including your email address, telephone number, marketing preferences, and consent to receive marketing communications by email or SMS/text message.

• Promotional information, if we offer surveys, giveaways, contests, referral programs, loyalty programs, or similar promotions in the future, including information you voluntarily provide to participate.

Some features of the Services may require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features or completing a purchase.

Payment Information

Payments for purchases are processed using third-party payment-processing services, including Stripe.

Payment processors may collect information such as your credit or debit card number, expiration date, billing address, bank information, or other payment details necessary to complete a transaction.

Twin Hooks Baits generally receives payment confirmation and transaction information necessary to process and fulfill your order but does not intend to directly store your complete payment-card number.

Payment processors handle payment information according to their own privacy policies and terms.

Information We Collect About Your Usage

We and the companies that help operate our Site may automatically collect certain information about your interaction with the Services ("Usage Data").

Usage Data may include information such as:

• Your IP address

• Browser type and version

• Device type

• Operating system

• Approximate location derived from your IP address

• Pages and products viewed

• Links clicked

• Referring websites or sources

• Dates and times of visits

• Shopping-cart activity

• Interactions with advertisements

• Information regarding how you navigate and interact with the Site

We may collect this information using cookies, pixels, web beacons, tags, and similar technologies.

Information We Obtain From Third Parties

We may obtain personal information about you from third parties, including vendors and service providers that collect or process information on our behalf.

These may include:

• HighLevel (GoHighLevel), which we use to operate aspects of our website, e-commerce store, customer accounts, CRM, checkout experience, email communications, SMS communications, and other business functions.

• Stripe, which processes payments and provides payment-related services.

• Shippo, which may assist us with shipping, shipping labels, and order-delivery information.

• USPS and other shipping carriers, which may receive information necessary to ship and deliver your purchases.

• Meta Platforms and its services, including Facebook and Instagram, which we may use for advertising, marketing, audience creation, measurement, and analytics.

• Other technology, analytics, communications, security, advertising, or service providers that we may use in operating the Services.

When you visit our Site, open or click on communications we send, interact with our advertisements, or interact with us through social-media platforms, we or third parties that work with us may automatically collect information using cookies, pixels, web beacons, tags, and similar technologies.

Information obtained from third parties will be handled in accordance with this Privacy Policy, subject to applicable law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing Products and Services

We use personal information to provide the Services and fulfill our obligations to you, including to:

• Process purchases and payments

• Fulfill orders

• Arrange shipping and delivery

• Provide order confirmations and shipping updates

• Manage customer accounts

• Maintain purchase and order history

• Provide customer service

• Process returns, replacements, refunds, or other order-related requests

• Provide other features and functionality associated with the Services

Marketing and Advertising

We may use personal information for marketing, advertising, and promotional purposes.

This may include:

• Sending marketing or promotional emails

• Sending marketing or promotional SMS/text messages where you have provided appropriate consent

• Advertising Twin Hooks Baits products on third-party websites and platforms

• Measuring advertising performance

• Creating advertising audiences

• Retargeting visitors who have previously interacted with our Site or products

• Creating Custom Audiences or similar audiences using information such as email addresses

• Creating lookalike or similar audiences

• Personalizing or improving advertising campaigns

We currently use or intend to use Meta advertising services, including advertising through Facebook and Instagram.

You may unsubscribe from promotional emails at any time by using the unsubscribe option contained in our marketing emails.

You may opt out of promotional SMS communications by following the opt-out instructions provided in the applicable text message, such as replying "STOP," where applicable.

Even if you opt out of promotional communications, we may continue to send non-promotional communications relating to purchases, accounts, security, customer service, or other transactions.

Security and Fraud Prevention

We may use personal information to detect, investigate, prevent, or respond to fraudulent, unauthorized, illegal, abusive, or malicious activity.

If you create a customer account, you are responsible for maintaining the confidentiality and security of your login credentials.

If you believe your account has been compromised, please contact us.

Communicating With You and Improving Our Services

We may use personal information to:

• Respond to questions or requests

• Provide customer support

• Understand how customers use our Site

• Analyze customer interactions

• Improve our products and Services

• Improve the functionality and usability of the Site

• Diagnose technical problems

• Develop or improve marketing strategies

• Maintain our relationship with customers

Legal and Business Purposes

We may also use personal information as reasonably necessary to:

• Comply with applicable laws and regulations

• Maintain business, accounting, and tax records

• Respond to lawful requests from government agencies or courts

• Enforce our agreements, policies, and terms

• Protect our legal rights

• Protect the rights, property, or safety of our customers or others

• Establish, exercise, or defend legal claims

Cookies

Like many websites, our Site may use cookies and similar technologies.

Cookies are small files or pieces of information stored on your browser or device. We may also use technologies such as pixels, web beacons, tags, and similar tracking technologies.

These technologies may be used to:

• Operate and secure the Site

• Maintain customer sessions and accounts

• Remember preferences

• Maintain shopping-cart functionality

• Understand how visitors use the Site

• Measure website performance

• Analyze traffic

• Measure advertising effectiveness

• Conduct retargeting

• Personalize advertising

• Improve our Services

Our website platform and third-party service providers may also use cookies or similar technologies.

For example, we use Meta Pixel or similar Meta technologies in connection with Facebook and Instagram advertising. These technologies may allow Meta and us to understand actions taken on our Site, measure advertising performance, create advertising audiences, and deliver advertisements based on prior interactions with our Site.

Most browsers automatically accept cookies by default. You can generally configure your browser to remove, reject, or restrict cookies through your browser settings.

Please be aware that blocking or deleting cookies may affect the functionality of certain portions of the Site.

We may implement additional cookie-management or consent tools where required by applicable law.

At this time, we do not make any representation that the Site responds to ordinary browser "Do Not Track" signals. Where applicable law requires us to recognize a legally valid universal opt-out preference signal, we will process such signals as required by applicable law.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for business, operational, advertising, legal, and other purposes consistent with this Privacy Policy. Such circumstances may include:

• Vendors and service providers. We may disclose personal information to vendors and other third parties that perform services on our behalf, such as website hosting, e-commerce services, customer relationship management, payment processing, data analytics, communications, customer support, security, shipping, and order fulfillment. These service providers may include HighLevel (GoHighLevel), Stripe, Shippo, USPS, and other providers we use to operate our business.

• Payment processors. We may disclose information necessary to process transactions to payment processors such as Stripe. Payment processors may collect and process payment information, billing information, and other information necessary to complete your purchase.

• Shipping and fulfillment providers. We may disclose information such as your name, shipping address, email address, telephone number, order information, and shipment information to Shippo, USPS, or other shipping providers as necessary to fulfill and deliver your orders.

• Business and marketing partners. We may disclose certain personal information to advertising and marketing partners, including Meta and its services such as Facebook and Instagram, to advertise our products, measure advertising performance, conduct retargeting, create Custom Audiences or similar audiences, create lookalike audiences, and improve or personalize our marketing.

• At your direction or with your consent. We may disclose information when you direct, request, authorize, or otherwise consent to the disclosure, including when you interact with third-party integrations, social-media features, or other services available through or linked from our Site.

• Business transactions. We may disclose personal information in connection with an actual or proposed business transaction, such as a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction.

• Legal and safety purposes. We may disclose personal information when we believe disclosure is necessary or appropriate to comply with applicable laws, regulations, subpoenas, court orders, legal processes, or government requests; enforce our terms, policies, or agreements; investigate or prevent fraud or illegal activity; or protect the rights, property, security, or safety of Twin Hooks Baits, our customers, or others.

The categories of personal information we may disclose include identifiers and contact information such as your name, email address, telephone number, billing address, and shipping address; commercial information such as products viewed or purchased, order history, and shopping activity; internet or other electronic network activity such as Usage Data and interactions with our Site or advertisements; approximate location information derived from an IP address or similar technical information; customer support and communication information; and payment or transaction information necessary to process purchases.

The parties that may receive this information include website and e-commerce service providers, CRM providers, payment processors, shipping and fulfillment providers, communications providers, analytics providers, advertising and marketing partners, and other vendors that assist us in operating our Services.

We do not intend to use or disclose sensitive personal information for the purpose of inferring characteristics about you.

As described in the Sale, Sharing, and Targeted Advertising section below, Twin Hooks Baits does not sell personal information for money. However, certain disclosures to advertising and marketing partners may be considered a "sale," "sharing," or use of personal information for targeted advertising under applicable privacy laws.

Sale, Sharing, and Targeted Advertising

Twin Hooks Baits does not sell personal information for money.

However, certain privacy laws define terms such as "sale" and "sharing" more broadly than an exchange of information for money.

Because we use advertising technologies and services such as Meta Pixel, Facebook and Instagram advertising, retargeting, Custom Audiences, and similar advertising tools, certain disclosures of personal information to advertising partners may be considered a "sale," "sharing," or processing for "targeted advertising" under applicable privacy laws.

The categories of personal information that may be disclosed for these purposes include:

Category of Personal Information

Categories of Recipients

Identifiers, such as email address and similar contact information used for advertising audiences

Advertising and marketing partners

Commercial information, such as products viewed, considered, or purchased

Advertising and marketing partners

Internet or other electronic network activity, including interactions with the Site or advertisements

Advertising and marketing partners

Where applicable law provides you with the right to opt out of these activities, you may exercise that right by contacting us using the information provided in the Contact section below or through any privacy-choice mechanism we make available on the Site.

Shipping and Fulfillment

Twin Hooks Baits currently packages and fulfills customer orders directly.

We may disclose information necessary to deliver your order to shipping-related providers such as Shippo and USPS.

This information may include your:

• Name

• Shipping address

• Email address

• Telephone number

• Order information

• Shipment and tracking information

Shipping providers process information in accordance with their own privacy practices and applicable law.

Third-Party Websites and Links

Our Site may contain links to websites or online platforms operated by third parties.

These may include links to our pages or profiles on platforms such as Facebook, Instagram, TikTok, YouTube, or other websites and services.

If you follow a link to a third-party website or interact with a third-party service, that third party's privacy policy, security practices, and terms may apply.

We do not control and are not responsible for the privacy, security, accuracy, availability, or practices of third-party websites or services.

Information you post or disclose through public or semi-public areas of third-party social-media platforms may be visible to other users and may be used by those platforms or others according to their respective policies.

The inclusion of a link to a third-party service does not necessarily constitute an endorsement of that service or its privacy practices.

Children's Data

Our fishing products may be purchased by customers of different ages. However, the Services are not specifically directed toward children under 13, and we do not knowingly collect personal information from children under 13 in violation of applicable law.

If you are under 13, you should use the Services and make purchases only with the involvement and permission of a parent or legal guardian.

We do not knowingly target advertising specifically toward children under 13.

If you are a parent or guardian and believe that a child under 13 has provided us with personal information without appropriate parental authorization, please contact us using the information provided below. We will take appropriate steps to review and, where required, delete the information.

Security and Retention of Your Information

We take reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no system for transmitting or storing information can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

You should avoid sending sensitive or confidential information through insecure communication channels.

How long we retain personal information depends on the nature of the information and the purpose for which it was collected.

We may retain personal information for as long as reasonably necessary to:

• Maintain your customer account

• Provide the Services

• Fulfill and maintain records of purchases

• Provide customer support

• Maintain accounting, financial, or tax records

• Comply with legal and regulatory obligations

• Prevent fraud

• Resolve disputes

• Enforce agreements and policies

• Establish, exercise, or defend legal claims

• Fulfill the purposes described in this Privacy Policy

We may retain certain information for a longer period when required or permitted by law.

Your Rights

Depending on where you live and applicable privacy laws, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may apply only in certain circumstances. We may decline or limit a request where permitted by applicable law.

Right to Access or Know

You may have the right to request information about personal information we maintain about you, including information regarding how we collect, use, or disclose it.

Right to Delete

You may have the right to request deletion of certain personal information we maintain about you, subject to applicable exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive a copy of certain personal information in a portable format.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Where provided by applicable law, you may have the right to opt out of certain disclosures considered a "sale" or "sharing" of personal information or the use of personal information for targeted advertising.

Withdrawal of Consent

Where we rely upon your consent to process personal information, you may have the right to withdraw that consent.

Withdrawal of consent will not necessarily affect processing that occurred before the withdrawal.

Appeal

Where provided by applicable law, you may have the right to appeal a decision we make regarding a privacy request.

You may submit an appeal by contacting us at the email address provided below and identifying the request you are appealing.

Managing Communication Preferences

You may opt out of promotional emails at any time by using the unsubscribe link included in our promotional messages.

You may opt out of promotional text messages using the instructions contained in those messages.

If you opt out of promotional communications, we may still send non-promotional communications, including communications relating to purchases, shipping, customer accounts, security, or customer-service requests.

Exercising Your Privacy Rights

You may exercise applicable privacy rights by contacting us at:

[email protected]

We may need to collect information from you to reasonably verify your identity before fulfilling a privacy request.

We may also ask you to provide information associated with your account, order, or email address to help us verify the request.

Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf.

Before processing a request from an authorized agent, we may require evidence that the agent has authority to act on your behalf, and we may require you to verify your identity directly with us.

We will not unlawfully discriminate against you for exercising privacy rights provided by applicable law.

We will respond to verified requests within the time required by applicable law.

Complaints

If you have concerns or complaints regarding how we collect, use, disclose, or otherwise process your personal information, please contact us using the information provided in the Contact section below.

We will review your concern and respond as appropriate.

Depending on where you live, you may also have the right to appeal a decision regarding a privacy request or submit a complaint to an applicable government or data-protection authority.

International Users

Twin Hooks Baits LLC is based in Rhode Island, United States, and currently intends to primarily provide and ship products within the United States.

Our Site may nevertheless be accessible from other countries.

If you access the Services from outside the United States, please understand that personal information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.

Privacy and data-protection laws in those jurisdictions may differ from the laws where you live.

If we begin regularly offering products or Services to customers in additional countries, we may update this Privacy Policy and our privacy practices as necessary to address applicable international privacy requirements.

Contact

If you have questions about our privacy practices or this Privacy Policy, would like to make a complaint, or would like to exercise an applicable privacy right, please contact us at:

Twin Hooks Baits LLC
Email: [email protected]